Teams are to assume that they work for a firm that is aiming to mass-produce and commercially supply Go-Karts for a corporate buyer. The Go-Kart should have very high performance in terms of acceleration, braking, and endurance and must be cost-effective, reliable, and production-ready for bulk delivery

Objectives of the Sales Pitch Challenge:

• Teach participants about the considerations involved in marketing a new product for corporate clients, including pricing strategy, profitability, cost breakdown, and value proposition.
• Ensure that teams adopt a consistent and professional approach when presenting their product and proposal to a simulated corporate buyer.
• Ensure that all aspects—technical, financial, and service-related—are integrated into a single cohesive sales pitch and aligned with the team's stated strategy.
• Enable participants to gain real-world experience in structuring a commercial proposal, handling customer queries, and building persuasive presentations.
• Provide judges with a clear and comprehensive understanding of the team's Go-Kart model, its business feasibility, pricing logic, and the company's production capability.

General Requirements

The steps in developing the case generally will consist of:

• Benchmarking (analysis of previous competition data, industry-standard vehicles, market rates, and competitor pricing)
• Short listing preferred designs and features based on manufacturability and marketability
• Assessing your team (company) capability to deliver a commercial-grade product considering resources, timeline, and technical skill
• Selecting a commercially viable concept and developing key targets, including per-unit cost, production volume, key performance metrics, delivery schedule, and after-sales strategy
• Breaking down the product cost into major areas like chassis, powertrain, electronics, labor, packaging, etc., with attention to commercial practicality
• Designing your Go-Kart to meet both performance and business goals, while iterating as necessary to balance trade-offs
• Developing a complete and professional commercial proposal with clear justification for pricing, profit margin, delivery, and service plans

Evaluation Process- All teams will go through a two-stage evaluation process. Selected teams will participate in a final round of online presentation.

Stage 1: Initial Evaluation Each team must submit the following:

• One Commercial Proposal in PDF format
• One Quotation Document in PDF format
• One 90-second Sales Pitch Video presenting the proposal

Stage 2: Online Presentation & Final Evaluation Top 10 selected teams will present their proposal to a panel of judges acting as corporate buyers.

The structure for this stage will include:

• 10-minute online presentation
• 10-minute Question & Answer round

Setup & Presentation Format Each of the top 10 teams will be allocated a 30-minute slot as follows:

• Setup Time: 2 Minutes
• Sales Pitch Presentation: 10 Minutes
• Questionnaire Round: 10 Minutes
• Feedback: 8 Minutes
• Presentations will be conducted and recorded via Google Meet

No. of Members A minimum of 2 and a maximum of 5 members can present the Sales Pitch. Up to 5 additional team members may attend the session as observers to learn and prepare for future events.

Submission Required– The following are required to be submitted for evaluation via Google Drive (as per provided instructions):

• Commercial Proposal (PDF)
• Quotation Document (PDF)
• 90-second Sales Pitch Video